Leading designers in all areas and touchpoints within customer facing products.

• Coaching and leading of design teams from different products
• Speaking partner for product, tech and data stakeholders
• Facilitate synergies around the different design teams to leverage of research across the board
• Implementing design system across all touchpoints.

Leading all design related activities related to UX and Design in a fast paced and startup in Tokyo developing size recommendation products for fashion E-commerce clients.

• Conceptualizing new features based on user feedback, analytics and client input.
• Running user research projects through interviewing, implementing behavior analytics.
• Defining main flows and scenarios.
• Designing all UI screens and assets
• Setting up a design system to base all designs on.

As a Product Owner:

• Prioritizing improvement projects and new features.
• Driving project to completion.
• Final descision making for all changes related to product.
• Defining upcoming features and improvements.

Working on group wide definition of User experience - REX - Rakuten EXperience - both domestic (Japan) and internationally.

• Creating a design system with UI elements as well as UX values to define the user experience for all products.(Created from user research, brand research and business input.)
• Defining key user journeys across multiple touch-points across the Rakuten ecosystem.
• Creating a group wide responsive design system based on Brand personality and values.
• Creation of concepts based on user research, user needs and business requirements.
• Implementing consistent elements across service and apps.
• Leading a design-team from concept creation to UI assets.
• Collaborating with developers as well as business by introducing a user focused mindset.
• Evangelizing the importance of User experience across the Rakuten group (domestically and globally).
• Using user validated concepts to challenge technical limitations of current infrastructure. (Old limited legacy systems is a big problem)
• Encouraging an environment of innovation and a force of change within the team - both designers and developers.

Working in a user experience team from various backgrounds and experience.

• User research project
  Broad global research project aimed at understanding current situation for IKEA co-workers around the world. Consisted of interviews in several countries which covered task prioritization, task analysis of current situation. Output was high level findings of challenges for our co-workers to complete their job, personas and user journeys.
• Launching mobile interaction guidelines for Inter IKEA systems
  When joining, Inter IKEA Systems had not developed apps with a common guideline, in this project we started creating guidelines and patterns from scratch and developing various solution on mobile platforms.
• Project based solution design
  Designing various solutions for current Intranet and mobile. Working with development team and operations team.
• Daily solution design
  Designing various solutions for current Intranet and mobile. Working with development team and operations team.

• Carry out and work with graphical concepts from idea to finished presentation (Digital, Web, Print, Forex)
• Prepare assets to be used on website.
• Photography work
• Plan store themes and activities according to the commercial calendar, seasons and campaigns.

As part of our entry into the world of IKEA we covered all aspects of the IKEA concept from products, design, selling, logistics.

Japanese language school in Tokyo

Creation and maintenance of company website. All asset creation for stationary and templates

Creation and maintenance of company website

Industrial preparation course which specialized me in the designing, managing information in a more global, diverse form media for a specific target group and Interactive design. Acquired knowledge is one that can by applied on any media such as web, print or multimedia and was a great development stage for me.

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This course provided me with knowledge of dynamic, static content and information with the IT environment as the main media. This gave me a strong base knowledge within the field, everything ranging from forming information into websites, presentations, video and sound editing etc. It also gave me an expert familiarity with the moving IT landscape.

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